Kyle Larson Net Worth in 2025: THE NASCAR CHAMPION
Kyle Larson Net Worth has surged in recent years as he’s become one of the most recognizable names in American motorsports. Known for his lightning-fast driving skills and adaptability across multiple racing series, Larson has turned his passion into a multi-million-dollar empire. From NASCAR Cup Series championships to dirt track dominance, Larson’s achievements on the track have directly contributed to his rising foKyle Larsonrtune.
What is Kyle Larson Net Worth?
As of 2025, Kyle Larson’s net worth is estimated to be approximately $20 million. His wealth is largely attributed to his career as a professional NASCAR driver, lucrative endorsements, team ownership, and winnings from dirt racing events across the U.S.
Larson’s net worth has seen a steep rise following his 2021 NASCAR Cup Series championship, his return to NASCAR with Hendrick Motorsports, and his consistent dominance across various forms of racing.
Kyle Larson Bio
| Field | Details |
|---|---|
| Full Name | Kyle Miyata Larson |
| Date of Birth | July 31, 1992 |
| Birthplace | Elk Grove, California, USA |
| Profession | Professional Race Car Driver |
| Net Worth (2025) | Estimated $20 million |
| Height | 5 feet 6 inches (1.68 m) |
| Nationality | American |
| Notable Titles | 2021 NASCAR Cup Series Champion |
| Teams | Hendrick Motorsports (NASCAR), Kyle Larson Racing (Dirt Series) |
How He Makes Money
Kyle Larson’s income is generated through a combination of racing salaries, prize winnings, sponsorship deals, and personal business ventures. Here’s a closer look at each:
- NASCAR Salary: Larson earns a significant annual salary as the primary driver for Hendrick Motorsports. His contract includes base pay plus bonuses tied to wins, top finishes, and playoff progression.
- Race Winnings: In addition to his salary, Larson earns substantial prize money from race victories and top finishes across NASCAR and dirt track races. In 2021 alone, Larson reportedly earned over $10 million in prize money.
- Sponsorship Deals: Kyle Larson is backed by top brands such as HendrickCars.com, Valvoline, and Hendrick Automotive Group. These sponsorships are a major source of income, especially since his NASCAR comeback.
- Merchandise Sales: His popularity has led to a robust merchandise business, including apparel, diecasts, and fan gear sold online and at tracks.
- Dirt Racing Events: Larson continues to compete in dirt racing events, often winning high-stakes competitions like the Chili Bowl Nationals, Knoxville Nationals, and King’s Royal. These events offer six-figure payouts and appearance fees.
- Team Ownership: He owns and manages Kyle Larson Racing, a sprint car team that competes in various dirt track events nationwide, generating revenue through winnings and sponsorships.
Assets of Kyle Larson
Over the years, Kyle Larson has accumulated a variety of high-value personal and business-related assets:
- Real Estate: Larson owns a spacious property in North Carolina, near the heart of NASCAR country. The home features a garage large enough to store multiple race cars, a private gym, and custom outdoor spaces. He is also reported to own real estate in California.
- Car Collection: Unsurprisingly, Larson owns several high-performance vehicles. While he primarily drives race cars, he also owns collectible cars like the Chevrolet Camaro ZL1, Corvette Stingray, and custom dirt race cars.
- Dirt Racing Equipment: Through his sprint car team, he owns trailers, race-ready sprint cars, engines, and transport trucks—valued at several million dollars.
- Stock Holdings & Investments: Though largely private about his portfolio, Larson has made investments in small racing startups and real estate, securing long-term financial growth.
Ventures of Kyle Larson
Kyle Larson has extended his career beyond just racing. Some of his most notable ventures include:
- Kyle Larson Racing: A dirt track racing team that competes in events like the World of Outlaws Sprint Car Series. Larson actively participates and funds this team, building a brand that supports young talent and brings grassroots racing to a broader audience.
- Charitable Foundation: Larson has used his platform to launch initiatives supporting youth engagement in motorsports, especially for underrepresented communities. The Kyle Larson Foundation contributes to various causes including education and diversity in racing.
- Merchandise Brand: Through his official store, Larson sells branded hats, T-shirts, racing collectibles, and custom gear. His championship run significantly increased sales and visibility.
- Driver Development Programs: Larson has expressed interest in mentoring up-and-coming drivers, potentially building a driver development initiative under his racing team in the near future.
Kyle Larson Early Life
Kyle Miyata Larson was born on July 31, 1992, in Elk Grove, California. With a Japanese-American mother and a father passionate about racing, Kyle was introduced to the track at just 7 years old. He quickly rose through the ranks of karting and midget car racing, showcasing an uncanny natural talent.
By his late teens, he was already a rising star in the dirt racing world, having won the USAC National Midget Series Rookie of the Year. His background and dedication to racing helped him transition into higher-profile series, leading to his NASCAR debut.
Larson’s roots in grassroots racing and multicultural heritage have made him an inspirational figure in the motorsports community.
Kyle Larson Career Life
Kyle Larson’s career has been defined by a mixture of incredible talent, resilience, and redemption.
Key Career Highlights:
- NASCAR Debut: Larson entered the NASCAR Xfinity Series in 2013 and made his Cup Series debut in 2014 with Chip Ganassi Racing.
- Breakthrough Wins: He claimed his first Cup Series victory in 2016 at Michigan International Speedway.
- 2020 Controversy & Comeback: Larson was suspended from NASCAR in 2020 following a controversy during a livestreamed iRacing event. He returned in 2021 with Hendrick Motorsports, marking one of the most successful comebacks in racing history.
- 2021 Championship Season: He dominated the 2021 season, winning 10 races and securing the NASCAR Cup Series Championship, further elevating his value and marketability.
- Dirt Track Dominance: Even while competing in NASCAR, Larson regularly participates in high-profile dirt events. He’s a fan favorite for his versatility and support of grassroots racing.
Kyle Larson Personal Life
Kyle Larson is married to Katelyn Sweet, sister of World of Outlaws driver Brad Sweet. Together, they have two children—Owen and Audrey. The family resides in North Carolina but often travels together for races across the country.
Katelyn has become well-known in the racing community for her trackside support and even for celebrating Kyle’s wins in unique fashion—such as chugging beers on Victory Lane, which has become a fan-favorite tradition.
Kyle keeps his personal life relatively low-key and spends downtime with his family, golfing, or tuning his sprint cars.
FAQs
What is Kyle Larson’s net worth in 2025?
As of 2025, Kyle Larson’s net worth is estimated at $20 million.
What is Kyle Larson’s primary source of income?
His main income comes from NASCAR, endorsements, race winnings, and his dirt racing team.
Does Kyle Larson still race on dirt tracks?
Yes, Kyle Larson continues to compete in high-stakes dirt racing events across the country.
Is Kyle Larson still with Hendrick Motorsports?
Yes, he races for Hendrick Motorsports and remains one of their top-performing drivers.
Has Kyle Larson won a NASCAR championship?
Yes, he won the 2021 NASCAR Cup Series Championship.
What business ventures does Kyle Larson have?
He owns Kyle Larson Racing, has a merchandise brand, and is active in philanthropy through the Kyle Larson Foundation.
Final Words
Kyle Larson’s net worth of $20 million is a reflection of his talent, perseverance, and deep connection to motorsports. From humble dirt tracks to NASCAR’s brightest spotlight, Larson has created a well-rounded empire. His ability to win across disciplines, stay connected with fans, and build a brand makes him not just one of racing’s top drivers—but also one of its smartest entrepreneurs.
With more championships in sight and growing influence both on and off the track, Kyle Larson’s financial trajectory is set to accelerate just as fast as his cars.